Moda Operandi @ NYFW

It’s raining men at New York Fashion Week. Moda Operandi dispatched ManServants to bear the elements. 

Voted WWD’s Clever Marketing Idea of the Week, Moda Operandi gave away 500 promotional umbrellas with the help of our chivalrous ManServants.


Our ManServants were photographed serving fashion powerhouses like Miroslava Duma and Caroline Issa.

What we provided:
- A ManServant street team  
- Social amplification – posts on all of MS owned social channels

Impressions:
- 1M+ on Instagram alone